Any user - just about everybody knows how to change the fonts in their software. There is nothing else you need to learn! Virtually all modern all software supports changing fonts.

Instantly - how long does it take to pick a font? It's also much quicker to pick a font than it is to find suitable clip art.

Exciting - a good-looking color headline or accent adds as much or more impact than (often tacky-looking) clipart.

Professional-looking - Wow'em fonts are professionally designed, so they don't have that "Gee, I have a computer" look common to such programs as MS Word™'s WordArt™ feature. The built-in color schemes are also professionally-designed, minimizing clashing or inappropriate color choices.

Zero learning time - as more and more people learn to use computers, many of those people are reluctant to use, or have trouble learning, new software -- no matter now "easy" it is. With Wow'em, there is NO new software to master.

High-end graphic designers are not currently interested in Wow'em. They prefer to spend hours with PhotoShop™ creating just the right effect and colors. We expect them to eventually see the value of Wow'em in time-sensitive or mock-up situations, especially once a huge number of designs becomes available.

WordArt™-like: Free or inexpensive. Results are often chintzy, as they are merely effects applied to fonts already in original text. Require a certain learning curve. Can't handle WordArt objects as flexibly as text. WordArt only available in MS Office.

Clipart or photos: Ranging from free to expensive. Time-consuming to select. Often disappointing illustrations. It often seems like clip art collections contain everything except something suitable to the task at hand.

MyType Artist™: Mid-priced. Stand-alone program produces JPEG or GIF images which must be pasted into user's document. Results not printable due to lack of resolution. Requires several steps, multiple document files.

Hardware and supply vendors, such as printer manufacturers, have an interest in adding new and exciting features or adjuncts to their products. More strategically, they also have an interest in stimulating the demand for consumables. One key strategy for driving the demand for consumables is to make it easy for users to use color on each and every page they compose.

Software vendors will find that building Wow'em technology into many applications, e.g. graphics/printing software, increases user satisfaction and appeal.

In the unlikely event that somebody managed to work around the patent, they would have to create a large number of appealing fonts. Since Wow'em has a rapidly-expanding library of fonts, the lead held by Wow'em would be considerable. Many of the font designs are also the subject of pending design patents, rendering duplication almost impossible.

2 - The traditional 1-color font market was at one time extremely profitable, but open standards and lack of copyright protection caused prices to collapse. Before the collapse, Microsoft alone claim to have sold $150M in font packs over 6 months!

Wow'em is a proprietary, patented format. The same market forces do not apply to Wow'em as to 1-color fonts.